Absolut’s Luxury Hotel in Rio de Janeiro

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Absolut’s Luxury Hotel in Rio de Janeiro

Absolut has launched in Rio its first hotel project

Absolut’s Luxury Hotel in Rio de Janeiro

A luxury hotel has been created by Pernod Ricard’s Absolut Elyx – marketed as the world’s only luxury vodka brand – at Joatinga Beach, in Rio de Janeiro. An exclusive space for guests, the Vista Hotel by Absolut Elyx will be operating between November 21 and December 7. It is the brand’s first hotel project worldwide.


The space is designed to offer experiences that present, explain and illustrate the main attributes of the product, such as the manual production process and distillation in a copper still.


Some of the experiences that the brand offers its guests are ice sculptures, copper jewelry finished on the spot, exquisite dinner parties and other customized gifts. Among the guests are designers, artists and chefs such as Oskar Metsavaht, Spike Lee and Zanini de Zanine.